Grubhub

Search Redesign

Result
2.29% overall conversion lift

Role: Lead designer (Search Delivery)
Team: 2 Frontend Engineers, 1 Product Manager, 1 System Designer, 1 Lead Analytics
Platform: Web
Duration: 7 months
Stakeholders: Home, Search, Pickup, Loyalty, Corporate, and System

If you have only 10 secs of your time..

We believe that providing a better browsing experience for diners will help them find what they're looking for faster and improve overall session conversion.

Search Delivery Experience

Before & After

Search Pickup Experience

Before & After

Next steps

1. Implement new dish cards (intentful search) in Q3/Q4
2. Scale new business verticals (Convenience, Alcohol, Pharmacy, etc) within Search
3. Introduce new collapsed filter experience

Full case study available upon request

CONACT ME

Contact

Brooklyn, New York
Phone: 201-566-5502
Email: dacheongg@gmail.com
Linkedin: @dacheong1