Grubhub

Restaurant Cards

Results
+1.6% order per volume for Browse cards & +0.38% conversion for Restaurant cards with item pills

Role: Lead designer
Team: 2 Frontend Engineers, 1 Backend Engineer, 2 Product Managers, 1 System Designer, & 1 Lead Analytics
Platform: iOS & WEB
Duration: 4 months
Stakeholders: Home, Search, Pickup, Loyalty, Corporate, and System

DESIGN GOAL

HMW offer diners an easier browse experience for those who "know what they want" vs. "I kind of know what I want"

Before

After

DESIGN CONSIDERATIONS

IA & UX
What information do our diners prioritize when making a decision? Does this differ between specific intent types?

Scale
How will this component manage the different business verticals and restaurant logistic states? In addition, how will this scale within other parts of the product experience per platform?

Cost Benefit
How will this be both flexible and reusable so different teams will be able to leverage the component to reduce effort and increase efficiency?

DESIGN HANDOFF

Full case study available upon request

CONACT ME

Contact

Brooklyn, New York
Phone: 201-566-5502
Email: dacheongg@gmail.com
Linkedin: @dacheong1