MLB
FASTBALL
A new product with the ability to create customizable highlights (reels) for both content creators and our internal video product team.
Role: Lead designer
Team: 1 Product Manager & 2 Frontend developers
Platform: Web-App
Duration: 4 months
Stakeholders: Video
In 2018, MLB content racked up 1.1 billion views on Youtube. Of those 1.1 billion views, about 75% came from fan-uploaded content.
Here are two examples of what our fans had to say about their video experience with MLB...
"NOBODY ELSE IS ALLOWED TO TWEET OUT VIDEO!!!! Accounts get deactivated every single day for tweeting out MLB home runs.
It takes MLB upwards of 15 minutes to get up one clip, if they do at all. And I had to blog it today without a video because I don’t want Barstool to get sued for using illegal video. MLB needs to wake the fuck up."
Nate Blog • Barstool
“I had to cut it and put it all together on my phone,” he recalled. “I said, ‘I have a job to do. People are waiting for this. Hope you understand.’ And I put my head down, did the headphones in one ear and did it as quickly as I could.”
Rick Maese • Washington Post
The pain points of our content creators presented a good opportunity for MLB to shift our strategy from policing illegally shared baseball content to a more offensive strategy of giving fans access to our video highlights.
PRODUCT VISION
• Create an environment (Web-App) where content creators can easily search and create custom HD quality highlights.
• Better understanding of baseball fan's content preferences through their search queries
• Additional revenue stream through non-obtrusive ad footprint
EARLY CONSTRAINTS
Presented with the challenge of creating and organizing strings of search queries that would make sense to the everyday user due to our current inability to use natural language.
Worked alongside with our user research team to better understand the nature of our user's (Bloggers, Youtubers, Baseball Savant) needs and on their search behavior.
PROOF OF CONCEPT
Takeaways: Initial Feedback
• More videos at a quick glance, especially on mobile
• Easier access for basic plays
• Increase visibility of CTA buttons
• Reduce confusion around our labels
Next steps
• Create a landing page based on one's search history and popular baseball videos from Youtube
• Offer a "Simple Search" experience with pre-populated options to help reduce friction for certain plays
Solution 1: Simple Search
Created options for the everyday fan to search clips based on their favorite team/players + popular plays
Ex. "Home runs from last night from Mike Trout"
Solution 2: Advanced Search
Offered a more granular search for our content creators who love to dig into more in-depth plays
Solution 3: Video Cards
Created a more condensed component that allowed users to view more clips, especially for our mobile users
Contact
Brooklyn, New York
Phone: 201-566-5502
Email: dacheongg@gmail.com
Linkedin: @dacheong1
© David Cheong 2023
Senior Product Designer